Nestle, Walmart and KFC alleged social responsibility

This year Nestle, Walmart and KFC have suffered social media crisis due to accusations from the company Greenpeace. Greenpeace a company devoted to stop climate change and to preserve the world natural forests and animals seemed to have no problem in accusing Nestle for using palm oil obtained in Asian forest. Greenpeace launched a video that showed Nestle workers in an office about to eat a "Kit Kat".  The candy turned into a bloody gorilla finger as the employee bit down.  Walmart and KFC were also used of purchasing Paper products extracted illegally from the forests where Sumatran tiger and orangutan, [Both endangered species] live.  Nestle responded that the company itself does not purchase palm products from the Sinar Mas but admits that other companies they purchase from may have.  Nestle need to take a bigger step to make sure that they do not use these products that are being illegally taken from these forrest to save the earth and its animals

The marketing enviornment : chapter 4

Steve Madden understands the values of their target market.  Young woman today care greatly about being fashionable.  They want to wear whats in style but at they same time they also value being individual.  They want to feel that the have their own sense of style even while wearing the things that are in.  They understand that young woman between the ages of 16 and 25 are likely to buy alot of their product they also understand that women this age are likely to be at school and at work during regular television hours so they do not promote their products on television. Their target ethnic market is young white women.  Most of their ads have white women in them.  Ive personally only seen one steve madden ad with an african american women in it.  White america is the largest ethnic market so this may be why they target them. 

Clothing List

Shirt- Cambodia
Leggings- China
Bra-China
Underwear- China
Socks- No label
Shoes- China

Week 3: Ethics and Social Resposibility

Steve Madden is one of the most worn shoe brands today.  Top brand shoes designers like Christian Louboutin, Manolo Blahnik, and Chanel have extremely expensive prices for their shoes.  Steve Madden knows how important expressing your self through fashion means to women.  The company feels that every woman should be able to afford to be trendy.  Steve Madden has made that possible by creating different brand within the company.  Steven By Steve Madden is a line of beautiful shoes that is a bit higher end for those woman who can afford it.  The Steve Madden line is more affordable with every shoe under $200 dollars a steal in comparison to some of the previous named brands which run for over $1000.  

Week 2 : Strategic Planning

Steve Maddens mission is to deliver fashion forward trends and to keep the costumers style individual.  They started as strictly a shoe company but they later added other fashion accessories and a men line.  But their main target market is young fashionable women.  To reach and make sales to this group of young woman they have created a strategy that seems to be working very well for them.  They increased the product line which will increase sales.  Women who come into the stores to look for shoes can also find a scarf or hand bag that matches that shoes.  Making it seem convenient for the costumer and upping the sales.  All Steve Madden stores are found in the trendiest shopping areas. I have never  seen a Steve madden television ad but most advertising is done in magazines and small fliers.  These are the things that young fashionable woman wear.  There prices are lower than some higher end shoes so that these young working woman can afford them.  They have a competitive advantage over these young woman because they have many similar styles to more expensive shoe brands as well as unique shoe styles. 

Week One: Back Ground and Mission statement

Steve Madden is one of the most well known shoe designers in the fashion industry today.  Steve Madden himself has pushed fashion forward with his unique designs and his creative individuality.  He started his company with only $1,100 dollars.  He began creating his designs and forming his brand at his small queens-based factory in 1990.  In a year Madden had already created a new design to the platform heel which took the woman's shoe industry to a new level. This thick heel became Madden signature design that would be used through out the fashion world in the 21st century.   His line has continued to change and shape fashion over the years.  Steve Madden shoes are about embracing your individuality. Today they offer more than just shoes.  The company also has a vast line of clothing, accessories, handbags, and belts.  Steve Maddens Mission is to always deliver fashion forward trends to the costumer.  They intend to expand their business and to continue to "dominate" the fashion world with their distinctive designs.