Week One: Back Ground and Mission statement

Steve Madden is one of the most well known shoe designers in the fashion industry today.  Steve Madden himself has pushed fashion forward with his unique designs and his creative individuality.  He started his company with only $1,100 dollars.  He began creating his designs and forming his brand at his small queens-based factory in 1990.  In a year Madden had already created a new design to the platform heel which took the woman's shoe industry to a new level. This thick heel became Madden signature design that would be used through out the fashion world in the 21st century.   His line has continued to change and shape fashion over the years.  Steve Madden shoes are about embracing your individuality. Today they offer more than just shoes.  The company also has a vast line of clothing, accessories, handbags, and belts.  Steve Maddens Mission is to always deliver fashion forward trends to the costumer.  They intend to expand their business and to continue to "dominate" the fashion world with their distinctive designs.