chapter 10: Product concepts

Steve Madden Offers shopping products.  Shoes are not a necessity they are a want of costumers.  They offer a few product lines of shoes from mens, woman, and childrens shoes and a product mix from shoes, to accessories, apparel, and bedding.  There are many products in each product line because a this trendy company offers many different styles of shoes.  Flat shoes, boots, heels, and super high heels.  Every season the styles and colors change for the shoes that they sell and the older styles go on sale.  The Brand name for the company is Steve Madden and their brand mark is the name in the circle.  The name is in the Brand Mark so that it is always clear what company the brand mark is talking about.   You can never get confused with what company makes the shoe or posted the ad because the name is always on it.