Shoe designer Steve Madden

Monday, December 13, 2010

Steve Madden Advertisement

I recently found a Steve Madden Advertisement flier in the street one day.  It is a new launch of the Steve Madden big head ad.  Its also promoting "Steve Madden Music" the new project that promotes new and upcoming artist.  The advertisement is very simple and has nothing to do with shoes whatsoever but by having the steve madden symbol and the big head from the first best known ads it made it show out to me on the ground while walking in the street it also made me think about steve maddens target market.  Young white woman are the definite target market because most ads have young white woman on it .  The ad with the seemingly mixed girl is the only ad i have seen or found by Steve madden featuring a black or Hispanic woman. 

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