Chapter 18: Sales promotion and personal selling.

Steve Madden is not the type of company that does personal selling.  There are too many costumers and too many products to sell personally.  Sale promotions are something that Steve Madden does very well.  Since the launch of their mobile site the they have really increased sales.  The mobile site offers more details than the desktop site and has a Facebook like button which is sent out to all your friends on Facebook.   On the desktop site they offer things like free shipping when purchasing shoes.  That is a nice incentive because shipping and handling can be quite costly especially when only purchasing one item.  The site also has the "shake your booties" sale which is 30% off selected winter boots.  I myself almost purchased a pair.  With free shipping, 30% off, and chilling weather here who wouldn't want to add to their winter closet.

VAKU
WAS $109.95 NOW $39.95

Steve Madden Also has a warehouse store located in the Lower East Side where they sell last seasons sandals two pair for $20, and last seasons boots two pair for $50.  I often go in there to find two sandals when i have an extra $20  laying around.  In the Stores Steve Madden has these game tickets a few times a year.  The game tickets have scratch off pieces that can reveal anything from 10-50% discount or a free pair of shoes.  This is to bring in costumers because they want to get the free pair of shoes ticket.  Even if they don't get it they leave with a discount they can use then or for a week after they received the ticket.